Exchange API

Create a unified auction between direct and indirect demand to maximize revenue by integrating with Rubicon Project's Exchange API

Connect any ad server to Rubicon Projects real-time exchange

The Rubicon Project Exchange API connects any ad server or ad­ rendering SDK directly to Rubicon Project’s leading real­-time exchange allowing you to reach more buyers and drive competition for each impression.

Optimize yield by leveraging all sales channels

The Rubicon Project Exchange API allows you to assess direct and indirect demand and make optimal allocation decisions on an impression-by-impression basis, thus increasing the opportunity of monetizing all your inventory.

Combine with other Open Platform APIs for customized solutions

The Rubicon Project Exchange API is based on the IAB’s OpenRTB 2.3 Specification and is compatible with other Open Platform APIs to further extend control of yield management, reporting, analytics and more.